Create custom audience on Facebook

1. Make use of the data collected on Facebook Ads Manager, you can click ‘Create Audience’ to create your custom audience

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2. From the filter, select event such as ‘website visitors’ to include or exclude from the criteria of your custom audience, and enter the name of the audience

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3. Once ready, you can then create an ad to reach your new Custom Audience, or create a lookalike audience to find new people who share similar behaviors and interests with your existing customers.

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