Pixel is a code that you place on your website, it collects visitors’ data that help you in your ad’s conversion tracking, optimization, building targeted audiences, and remarketing easier.
It works by placing and triggering cookies to track visitors since they have interaction with your website and your ads on other platforms. With pixel, you can:
- Measure cross-device conversions: Understand how your cross-device ads help influence conversions
- Optimize delivery to people who are likely to take action: Ensure your ads can be seen to people who are most likely to take action, like filling out a form or purchasing
- Build Custom Audience for retargeting: Create your own custom audiences for people who have previously taken specific actions on your website, like visited a specific section, added to cart or purchased a product
- Learn about your website traffic: Get rich insights about how people interact with your website
For further information on how to use retargeting pixels, please read the following article: How to use Retargeting Pixels?.