Tr.im gives you the option to tailor your account to your needs by selecting your time zone. By default, the time zone established for your Tr.im account is UTC-4 America/New York. To ensure that you have the most accurate analytical data available for your trimmed URLs it's a good idea to have the time zone that you are working in as the time zone for your Tr.im account.
To change your time zone you need to access the settings menu. To do so, hover over your username in the top right hand corner of the Tr.im dashboard and click on 'Settings'.
To change your time zone click on the dropdown list to see all of the available options. Please note, all times are in relation to UTC. Click save and your account will be updated immediately.